Executive VP of Marketing
Wayne Moorehead joined Young Living with extensive experience in marketing and brand strategy and over 15 years in the direct selling industry. He has applied his expertise and passion for branding to help various companies—from start-ups to Fortune 500 businesses—define, communicate, and activate their brands.
Wayne’s previous experience includes roles as CMO for a large, publicly traded natural supplement company, as well as CMO for an INC 500 company, where he was instrumental in building their billion-dollar brand.
Wayne has led the brand strategy practice at a New York creative agency and Salt Lake City-based agency, where he worked with many iconic brands, including Johnson & Johnson, Fender, Whole Foods, and Intel. Most recently Wayne served as chief brand officer at one of the fastest-growing digitally native vertical brands (DNVB). He holds an MBA from the Marriott School of Business.
“I am very excited to be joining such an amazing, purpose-driven company. Young Living’s people and products have fueled incredible growth and firmly established it as a leading health and wellness brand. I look forward to being part of Young Living’s exciting future.”
Wayne is married with three children, one boy and two girls. Young Living's oil singles and blends have been a big part of his family’s daily routine for years. His family enjoys starting their day with the bright scent of Citrus Fresh™ each morning and winding down with the calm aroma of Lavender each evening.