Executive Vice President, Global Sales and Marketing
Wayne Moorehead joined Young Living with extensive experience in marketing and brand strategy and over 15 years in the direct selling industry. He has applied his expertise and passion for branding to help various companies—from start-ups to Fortune 500 businesses—define, communicate, and activate their brands.
Wayne’s previous experience includes roles as CMO for a large, publicly traded natural supplement company, as well as CMO for an INC 500 company, where he was instrumental in building their billion-dollar brand.
Wayne has led the brand strategy practice at a New York creative agency and Salt Lake City-based agency, where he worked with many iconic brands, including Johnson & Johnson, Fender, Whole Foods, and Intel. Most recently Wayne served as chief brand officer at one of the fastest-growing digitally native vertical brands (DNVB). He holds an MBA from the Marriott School of Business.
“I am very excited to be joining such an amazing, purpose-driven company. Young Living’s people and products have fueled incredible growth and firmly established it as a leading health and wellness brand. I look forward to being part of Young Living’s exciting future.”
Wayne is married with three children, one boy and two girls. Young Living's oil singles and blends have been a big part of his family’s daily routine for years. His family enjoys starting their day with the bright scent of Citrus Fresh™ each morning and winding down with the calm aroma of Lavender each evening.
Irvin Bishop Jr. II
Executive Vice President, Digital Strategy
Irvin Bishop Jr. is an accomplished thought leader with more than 20 years of expertise in digital marketing, consumer insights, and technology. An early adopter of consumer technology and marketing strategies, Irvin has brought award-winning innovation to many well-known brands, including the Coca-Cola Company and AT&T. As head of digital marketing for Coca-Cola, he led promotions for campaigns such as the FIFA World Cup, the Olympics, and the Super Bowl. He’s passionate about producing seamless teamwork through a focus on individual development; open communication; a clear, common vision; and fostering a fun working environment.
Service and philanthropy are a huge part of Irvin’s life. When he’s not mentoring underprivileged kids, he serves on the boards of a variety of educational and philanthropic organizations. He has helped build more than eight Habitat for Humanity homes and is a long-time board member and Volunteer of the Year for the Arthur M. Blank YMCA.
“YL is a company that walks the talk,” he said when explaining his choice to work for Young Living. “This is one of the few companies I have come across that demonstrates its commitment to health and wellness. As someone with a focus on improving the health and wellness of families through the YMCA, this is my kind of company.”
In his free time, Irvin enjoys running, golf, reading, and basketball. Irvin’s favorite product is Stress Away, which helps him relax after a long day at the office.