Careers

Email Marketing Manager

Department:Marketing & Member Experience
Reports To:Content Marketing Director
FSLA:Exempt
Date:2/20/2014

Job Summary

The email marketing manager will manage the strategy and execution of Young Living’s internal, member-facing, and public-facing email communications. This individual will track email metrics and provide insight on best practices and program enhancements to optimize member value and campaign results. This individual should have superb analytical and time management skills, a keen understanding of the e-communications landscape, and the ability to frequently formulate new ideas and lead new projects.

Essential Duties and Responsibilities

Build and constantly improve Young Living’s email marketing strategy, test plans, and overall e-communications program development
Manage email marketing calendars
Ensure that an outstanding member experience is integrated into all email campaigns while remaining consistent with overall brand objectives
Oversee execution of email campaigns, including content coordination, email service provider set-up, testing, deployment, and reporting
Ensure all email marketing campaigns follow a quality assurance process to ensure accurate content and on-time campaign delivery
Support the success of Young Living’s e-communications program by providing insight on best practices, program enhancements, introducing new ideas, and staying current on industry trends
Analyze and report on email campaign results and KPIs, highlighting successes, trends, and opportunities
Develop and maintain a formal process to share findings and recommendations with supervisor and other stakeholders
Manage subscriber database, including coordinating with IT to create and update lists and segmenting data for targeted email campaigns
Monitor the competitive landscape, as well as member feedback, for ideal email tactics and strategies and provide insight and recommendations to drive Young Living forward as a leader-in-class

Qualifications

Knowledge of key email fundamentals, including compliance, deliverability, complaint rates, etc.
Strong understanding of email marketing and experience managing email programs with high levels of email segmentation
The ability to formulate test plans and quickly report on findings
General understanding of HTML coding/email assets and the ability to troubleshoot with last-minute changes
Ability to proactively and productively interface with department members and multiple cross-functional partners
Excellent project management skills, with the ability to handle the planning and execution of multiple projects
Experience with web analytics tools
Exposure to databases and query tools
Strong analytical skills—must be organized, detail-oriented, a multitasker, and able to meet tight, daily deadlines
Strong communication skills (both verbal and written)
The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

B.S. degree or higher in marketing, communications, or business
3+ years of related experience and/or training; MLM and/or franchise experience preferred
Computer Skills: Demonstrate expertise with email marketing and analytics programs; demonstrate competency with Microsoft products, including Word, Excel, and Outlook

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

Employee may work in an office setting. The individual must be able to tolerate the scent of essential oils worn or diffused.

Code of Conduct Competencies

To perform the job successfully, this individual should demonstrate the following competencies:
Attitude – Demonstrate a positive “can do” attitude; show motivation; must be goal oriented and a self-starter; be “solution-minded” rather than “problem-minded”
Work Ethics – Must be dedicated, responsible, hard-working, and a team player
Oral Communication – Speak clearly with customers and employees in all situations; listen and get clarification; respond well to questions; demonstrate positive response to others
Written Communication – Write clearly and informatively; edit work for spelling and grammar; vary writing style to meet needs; able to read and interpret written information
Professionalism – Approach others in a tactful manner; react well under pressure; treat others with respect and consideration, regardless of their status or position; accept responsibility for own actions; follow through on commitments
Safety and Security – Observe safety and security procedures; determine appropriate action beyond guidelines; report potentially unsafe conditions; use equipment and materials properly
Attendance, Punctuality, Dependability – Be consistently at work and on time; ensure work responsibilities are covered when absent; arrive at meetings and appointments on time, follow instructions, respond to management direction; take responsibility for own actions; keep commitments; commit to long hours of work when necessary to reach goals
Spreading Wellness, One Drop at a Time